CCPA Compliance

DEX Morning is committed to respecting the privacy rights of California residents under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). This page explains how these rights apply to you as a visitor to our website.

Scope and Applicability

Although DEX Morning does not collect personal information through user registration or account creation, we may automatically gather certain data through website interactions, including cookies, web beacons, and server logs. This includes IP addresses, browser types, pages visited, and usage patterns. The CCPA/CPRA applies to this information when it can be linked to a specific California resident or household.

Your Rights Under CCPA/CPRA

As a California resident, you have the following rights:

• Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you in the past 12 months.
• Right to Delete: You may request the deletion of your personal information, subject to certain legal exceptions.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information for monetary consideration, we may allow third-party analytics and advertising partners to collect data through cookies for targeted advertising, which may constitute "sharing" under CPRA.
• Right to Non-Discrimination: You may exercise your rights without being denied goods or services, charged different prices, or provided a different level of service.
• Right to Limit Use of Sensitive Personal Information: You may request to limit the use of sensitive personal information, such as precise geolocation data, if collected.

How We Comply

DEX Morning does not maintain a database of personal information tied to individual identities. We use third-party analytics tools (e.g., Google Analytics) that collect aggregated and anonymized data. We do not retain personal information beyond what is necessary for operational purposes, and we do not sell personal information as defined by CCPA. We honor Do Not Sell or Share requests through browser settings and our designated request channel.

Data We Process

The personal information we may collect includes:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referral source
• Cookies and similar tracking technologies

This data is collected automatically and is not linked to names, email addresses, or other identifiers unless voluntarily provided via contact forms.

Legal Basis for Processing

Under CCPA/CPRA, we rely on legitimate business purposes for processing, including website functionality, analytics, security, and improving user experience. We do not rely on consent as the legal basis for processing under CCPA, as it is not required.

How to Exercise Your Rights

To exercise your rights under CCPA/CPRA, please contact us by email at: [email protected]. Include your full name, California residency status, and specify the right you wish to exercise. We may request additional information to verify your identity, such as your postal address or the last four digits of your Social Security number if you have previously provided personal information to us.

For requests to opt out of sale or sharing, you may also click the following link: Do Not Sell or Share My Personal Information — though no such activity currently occurs, this link will remain active to comply with CPRA requirements.

Response Timeframes

We will acknowledge your request within 10 business days and respond within 45 calendar days. We may extend this period by an additional 45 days if necessary, with written notice.

No Discrimination Policy

We will not deny you goods or services, charge you different prices or rates, or provide you a different level or quality of goods or services because you exercised your CCPA/CPRA rights.

Updates and Changes

We may update this CCPA Compliance page periodically. Any material changes will be posted here with an updated effective date. We encourage you to review this page regularly.

Contact Information

For questions, requests, or complaints regarding your CCPA/CPRA rights, please contact:

Tristan Valehart
900 Civic Center Dr
Richardson, TX 75080
[email protected]