Privacy Policy

Scope and Applicability

Effective Date: October 3, 2025

This Privacy Policy describes how DEX Morning ("DEX Morning," "we," "us," or "our") collects, uses, discloses, and safeguards personal information when you access or use our website at dexmorning.com, subscribe to our newsletters, interact with our tools and services, or otherwise communicate with us within the United States of America and, where applicable, globally. For purposes of United States privacy laws, DEX Morning is the business and Tristan Valehart is the data controller.

This Policy applies to information we collect online and through our communications. It does not cover information collected in an employment context or by third-party websites or services that we do not control.

Categories of Personal Information We Collect

We may collect the following categories of personal information, which may vary depending on your interactions with us:

• Identifiers: Name, email address, username, Internet Protocol (IP) address, online identifiers, and device identifiers.
• Contact and Profile Information: Mailing address (if provided), account credentials, preferences, and communication settings.
• Commercial Information: Subscription status, records of products or services considered or purchased, and related interaction data.
• Internet or Network Activity: Browsing history on our services, pages viewed, referring/exit pages, timestamps, clickstream data, and interactions with our emails or content.
• Geolocation Data: Approximate location derived from IP address or device settings.
• Inferences: Inferences drawn from the above to personalize content, recommend topics, or measure engagement.
• Financial Information: Limited billing details and transaction metadata if you make a purchase through our services (processed via our payment processors).
• User Content: Feedback, survey responses, or other content you submit.
• Blockchain-Related Information: Public wallet addresses and on-chain transaction information where you choose to provide or connect them. Note that public blockchains are decentralized and immutable; information recorded on-chain may be publicly accessible and outside our control.

Sources of Personal Information

• Directly from you: When you subscribe, create an account, contact us, or submit forms.
• Automatically: Through cookies, pixels, SDKs, log files, and similar technologies when you use our services.
• From service providers and partners: Analytics providers, advertising partners, payment processors, and hosting providers.
• Publicly available sources: Public blockchains and other public records.

Sensitive Information

We do not seek to collect sensitive personal information (e.g., government IDs, precise geolocation, health data). If you choose to share such information, we will not use it to infer characteristics beyond those reasonably necessary for the requested service, and we will handle it with heightened care.

Purposes for Using Personal Information

• Service Delivery: Operating, maintaining, and improving the website, newsletters, tools, and features.
• Communications: Sending newsletters, alerts, and administrative messages; responding to inquiries; providing customer support.
• Personalization: Tailoring content, recommendations, and experiences.
• Analytics and Research: Measuring performance, diagnosing issues, and understanding usage trends.
• Marketing and Advertising: Providing promotional content, including cross-context behavioral advertising where permitted by law.
• Security and Fraud Prevention: Detecting, preventing, and responding to security incidents and malicious or illegal activity.
• Legal and Compliance: Complying with applicable laws, enforcing terms, and protecting our rights, users, and the public.

Cookies, Tracking Technologies, and Analytics

We and our service providers use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate and personalize the services, remember preferences, analyze traffic, and support advertising. You may be able to manage cookies through your browser or device settings. Disabling certain cookies may affect site functionality.

• Operational Cookies: Required for core functionality and security.
• Performance/Analytics: Help us understand usage and improve our services.
• Functional: Remember your settings and preferences.
• Advertising: Enable interest-based advertising and measurement.

We may use analytics and advertising partners that collect or receive information from our services to provide measurement, audience insights, and targeted ads. Where required, we seek consent, and you may opt out in accordance with applicable law and the options described in this Policy. We make reasonable efforts to process browser- or device-based global privacy signals, such as the Global Privacy Control (GPC), as an opt-out preference where legally required.

Disclosure of Personal Information to Third Parties

We may disclose the categories of personal information described above to the following recipients for the purposes set out in this Policy:

• Service Providers and Processors: Hosting, cloud infrastructure, analytics, email delivery, customer support, security, and payment processing providers acting on our instructions.
• Advertising and Marketing Partners: To facilitate and measure advertising, where permitted by law and subject to your rights and choices.
• Affiliates and Successors: Our affiliates under common control, and in connection with mergers, acquisitions, asset sales, or similar corporate transactions.
• Legal and Safety: To comply with law, respond to lawful requests, or protect rights, safety, and property.
• Public Blockchains: Information you choose to associate with public blockchains is visible to anyone inspecting the relevant network and cannot be altered by us.

Sale or Sharing of Personal Information (California and Certain States)

We do not sell personal information for money. However, we may be considered to "sell" or "share" personal information under certain U.S. state privacy laws (including the California Consumer Privacy Act, as amended by the CPRA) when we allow advertising and analytics partners to collect information via cookies and similar technologies for cross-context behavioral advertising or profiling.

• Opt-Out: You can opt out of sale or sharing by adjusting cookie preferences in your browser or device settings, by enabling a recognized browser-based opt-out signal such as GPC, or by contacting us at [email protected]. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to: access, know, and obtain a copy of your personal information; request deletion; correct inaccuracies; receive information about our data practices; opt out of targeted advertising, the sale or sharing of personal information, and certain profiling; restrict or limit the use and disclosure of sensitive personal information; withdraw consent (where processing is based on consent); and not be discriminated against for exercising your rights.

California Residents: You have the right to know (categories and specific pieces), delete, correct, opt out of sale or sharing, and limit use and disclosure of sensitive personal information, subject to exceptions. You also have rights under California’s "Shine the Light" law regarding certain disclosures of personal information for direct marketing.

Virginia, Colorado, Connecticut, and Utah Residents: You may have rights to access, correct, delete, obtain portable copies, and opt out of targeted advertising, sale, and certain profiling. You may appeal our decision regarding a rights request as described below.

Nevada Residents: You may direct us not to sell certain personal information to third parties by contacting us as set forth below.

EEA/UK/Swiss Residents: Where the GDPR/UK GDPR/FDPA applies, our processing is based on one or more legal bases: consent; performance of a contract; compliance with legal obligations; and legitimate interests (including service operation, security, analytics, and marketing). You may also have rights to object, restrict processing, and lodge a complaint with a supervisory authority.

How to Exercise Your Rights

• Request Submission: Email [email protected] with your request and the nature of your relationship with DEX Morning.
• Identity Verification: We may request information reasonably necessary to verify your identity and residency, such as your email address and information about your interactions with us.
• Authorized Agents (California): An authorized agent may submit a request on your behalf if you provide a signed authorization or the agent holds a valid power of attorney. We may require you to verify your own identity and confirm the authorization.
• Response Time: We will respond within the timelines required by applicable law (generally 45 days, extendable where permitted). If we deny your request, we will provide the reasons. For Virginia/Colorado/Connecticut residents, you may appeal by replying to our decision or by emailing "Appeal" to [email protected]. We will inform you of the outcome of the appeal and how to escalate concerns.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting requirements; resolve disputes; and enforce agreements. We consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes of processing, and applicable legal requirements when determining retention periods. Where feasible, we de-identify or aggregate data or delete it when no longer needed.

Information Security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, destruction, loss, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

International Users and Data Transfers

We are based in the United States. If you access our services from outside the U.S., personal information may be transferred to, stored, and processed in the U.S. and other jurisdictions that may not provide the same level of data protection as your home country. Where required, we rely on appropriate safeguards (such as standard contractual clauses) to lawfully transfer personal data and will take steps to ensure an adequate level of protection.

Children’s Privacy

Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children. If we learn that a child under 13 has provided personal information, we will take appropriate steps to delete such information. Parents or guardians who believe their child has provided personal information may contact us at [email protected].

Do Not Track and Global Privacy Controls

Some browsers transmit "Do Not Track" signals. Our services do not respond to Do Not Track signals. We make reasonable efforts to honor legally recognized browser-based opt-out signals such as the Global Privacy Control (GPC) as a request to opt out of sale or sharing, where applicable.

Financial Incentives

We do not currently offer financial incentives or price/quality differences in exchange for personal information. If we offer such programs in the future, we will provide a description of the material terms, how to opt in, and how to withdraw, consistent with applicable law.

Third-Party Links and Services

Our services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of third parties, and this Policy does not apply to them. We encourage you to review their privacy policies before providing personal information.

California Notice at Collection

We collect the categories of personal information identified in the "Categories of Personal Information We Collect" section for the purposes described in the "Purposes for Using Personal Information" section. We retain personal information as described in the "Data Retention" section.

• Categories Collected: Identifiers; contact and profile information; commercial information; internet/network activity; approximate geolocation; inferences; financial information (if purchases are made); user content; and blockchain-related information you choose to provide.
• Sources: Directly from you; automatically through your device; from service providers and partners; and from publicly available sources (including public blockchains).
• Disclosure for Business Purposes: To service providers and processors (e.g., hosting, analytics, email delivery, customer support), as detailed above.
• Sale/Sharing: We may be considered to sell or share certain personal information (e.g., identifiers, internet/network activity) with advertising or analytics partners via cookies or similar technologies for cross-context behavioral advertising. You can opt out as described in this Policy.
• Sensitive Personal Information: We do not seek to collect sensitive personal information. We do not use or disclose sensitive personal information for purposes beyond those authorized by California law without offering the right to limit such use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons. When we make changes, we will revise the effective date at the top of this Policy. Your continued use of the services after any update constitutes acceptance of the revised Policy.

Contact Information

Controller/Owner: Tristan Valehart

Postal Address: Richardson Public Library, 900 Civic Center Dr, Richardson, TX 75080, United States

Email: [email protected]

For all privacy-related inquiries, including rights requests and appeals, please contact us using the details above and include "Privacy Request" in your subject line.